“Working with MICE Influencers”

with Word of Mice Founder, Mariska Kesteloo

Date: Thursday 15th February, 2018

Time: 4.30pm to 6.30pm

Venue: Innovation Birmingham

Enjoy great food, great networking and a topical debate on Influencers in the Event Industry.

How much do you know about influencers? How can an influencer help drive results for your brand? What sets one influencer apart from the rest, and do you know what questions you should be asking before working with one?

Join our February exchange and spend time networking and connecting with your peers over great food, followed by a thought leadership debate with our guest host on all of the above.

What are the timings and format of the event?:

4.30pm – 5.30pm: Networking Hour; opportunity to meet and connect with your #eventprof peers and fellow debate colleagues

5.30pm – 6.30pm: Debate Hour; a campfire style discussion led by a hand-picked industry expert and thought-leader

Who is our industry expert and guest host?:

Passionate founder of the Word of MICE, public speaker and President of MPI Belgium, Mariska Kesteloo is the engine behind the ‘Word of MICE’, who find the right social influencer for your region, city, convention bureau, hotel or venue.

Mariska is the President of MPI Belgium (the international association of Meeting Planners International) in Belgium following the trends and developments in the meeting and event industry. By leading an international team of volunteers within MPI she has has experienced herself how challenging it is to motivate people and to create a team spirit and be an example for your team.

As a public speaker she wants to inspire people with her slogan ‘dare to say yes’ to come out of your comfort zone and to learn and to grow. She will share her personal story how her slogan has shaped her personal and professional life by sharing ideas and examples how you can say yes more often and create the life you want to live. She is an energy booster and has the ability to motivate people and teams and of course the public as well. Mariska is a enthusiastic multipotentialite (creative generalist) and with her language skills, she is not only a motivational speaker but also a perfect moderator for international events and conferences.

This event was perfect for:

Team managers and business owners/leaders responsible for the strategic planning and marketing of an event programme or event business, venues and destination managers interested in working with micro influencers but unsure how and where to start, or an event professional who would like to discuss the latest industry trends, and share their knowledge and experience.


For any questions about this event, it is best to reach us at team@ewlclubuk.com


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